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The season's most talked-about all-purpose personal strategy guide and philosophical compendium," said Newsweek of Robert Greene's bold, elegant, and ingenious manual of modern manipulation, The 48 Laws of Power.
Now Greene has once again mined history and literature to distill the essence of seduction, the most highly refined mode of influence, the ultimate power trip. The Art of Seduction is a masterful synthesis of the work of thinkers such as Freud, Ovid, Kierkegaard, and Einstein, as well as the achievements of the greatest seducers throughout history. Today we have reached the ultimate point in the evolution of seduc-tion. Now more than ever, force or brutality of any kind is discouraged.
All areas of social life require the ability to persuade people in a way that does not offend or impose itself. Forms of seduction can be found everywhere, blending male and female strategies. Advertisements insinuate, the soft sell dominates. Today no politi-cal campaign can work without seduction.
Since the era of John F. The film world and media create a galaxy of seductive stars and images. We are saturated in the seductive. In seduction as it is practiced today, the methods of Cleopatra still hold. People are constantly trying to influence us, to tell us what to do, and just as often we tune them out, resisting their attempts at persuasion. There is a moment in our lives, however, when we all act differently—when we are in love. We fall under a kind of spell.
Our minds are usually preoccupied with our own concerns; now they become filled with thoughts of the loved one. We grow emotional, lose the ability to think straight, act in foolish ways that we would never do otherwise.
If this goes on long enough something inside us gives way: we surrender to the will of the loved one, and to our desire to possess them. Seducers are people who understand the tremendous power contained in such moments of surrender.
They analyze what happens when people are in love, study the psychological components of the process—what spurs the imagination, what casts a spell. By instinct and through practice they master the art of making people fall in love. As the first seductresses knew, it is much more effective to create love than lust. A person in love is emo-tional, pliable, and easily misled. Seducers take their time, create enchantment and the bonds of love, so that when sex ensues it only further enslaves the victim.
Creating love and enchantment becomes the model for all seductions—sexual, social, political. A person in love will surrender. It is pointless to try to argue against such power, to imagine that you are not interested in it, or that it is evil and ugly. The harder you try to resist the lure of seduction—as an idea, as a form of power—the more you will find yourself fascinated. The reason is simple: most of us have known the power of having someone fall in love with us.
Our actions, gestures, the things we say, all have positive effects on this person; we may not com-pletely understand what we have done right, but this feeling of power is in-toxicating. It gives us confidence, which makes us more seductive. We may also experience this in a social or work setting—one day we are in an ele-vated mood and people seem more responsive, more charmed by us. These moments of power are fleeting, but they resonate in the memory with great intensity.
We want them back. The Art of Seduction is a masterful synthesis of the work of thinkers such as Freud, Ovid, Kierkegaard, and Einstein, as well as the achievements of the greatest seducers throughout history. From Cleopatra to John F. Kennedy, from Andy Warhol to Josephine Bonaparte, The Art of Seduction gets to the heart of the character of the seducer and his or her tactics, triumphs, and failures.
Twenty-four maneuvers will guide readers through the seduction process, providing cunning, amoral instructions for and analysis of this fascinating, all-pervasive form of power. Just as beautifully packaged and every bit as essential. The book is also pleasurable for entirely different reasons. Greene is a master of the historical anecdote. Every chapter has well-chosen illustrative examples from literature and history.
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